Live in the Vine Program Details
How do you add excitement to the Homegrown Discovery Pass Program?
Interesting wines, creative food pairings and LIVE entertainment! Live in the Vines extends visitor experiences with live entertainment, encouraging visitors to stay longer and fo ryour team to connect, develop a relationship and increase your wine sales. Wineries can showcase a musical genre that suits their vibe, whether it be live music or a focus on vinyl or streamed music. Niagara is overflowing with incredible artists eager to have an opportunity such as this. The Niagara Grape & Wine Festival team has a roster
to help you select the perfect artist for your winery.
How It Works
The Niagara Grape and Wine Festival will provide compensation of up to $750 to support your live music enhancement (up to 75% of the cost of the artist). Wineries may choose to supplement the compensation to book a more noted artist. Wineries who choose to use vinyl or streamed music will not receive compensation, as there must be a “live” feature to be eligible, unless the fee relates to an established DJ.
The artist must agree to perform Saturday and Sunday, June 16–17 & 23–24 from 12:30 to 4:30pm (set times and lengths to be established in advance). The artist should be located in close proximity to the Discovery Pass experience. Artists are expected to provide their own equipment and sound.
The winery will provide the NGWF with an invoice naming the artist. The NGWF is happy to offer wineries ou rstandard artist agreement, should they not have access to one.
All artists will be promoted on the NGWF website and social channels as part of your Discovery Pass experience, as well as one feature social post on all channels. We ask that the artist provides us with their social media links and a photo, and agree to promote their Live in the Vines appearance.