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Become an Ambassador for the Niagara Grape & Wine Festival
CALLING ALL CREATORS, STORYTELLERS AND WINE COUNTRY INFLUENCERS
Starting in September, the Niagara Grape & Wine Festival celebrates an incredible milestone — 75 years of bringing people together through wine, food, music and unforgettable Niagara experiences.
To mark this historic anniversary year, we’re searching for 4 passionate content creators and influencers to become official Festival Ambassadors from September 2026 through October 2027.
If you know how to create scroll-stopping content, capture authentic moments, engage an audience and inspire people to explore Niagara wine country — we want to hear from you.
DEADLINE FOR APPLICATIONS IS MAY 29, 2026.
WHAT IS THE NGWF AMBASSADOR PROGRAM?
The NGWF Ambassador Program is a year-long creator partnership designed to showcase the energy, flavour and experiences of the Festival through authentic social storytelling.
As an Ambassador, you’ll attend signature events, create engaging content, connect with Festival audiences and help celebrate our biggest anniversary year yet.
We’re looking for creators who:
~ Have a strong presence on Instagram and/or TikTok
~ Create high-quality photography and short-form video/reels
~ Know how to engage and grow an audience
~ Are comfortable appearing on camera
~ Love wine, food, festivals, travel or Niagara experiences
~ Can inspire followers to attend events and follow Festival channels
~ Bring personality, creativity and fresh ideas
AMBASSADOR PERKS
While this is an unpaid ambassador opportunity, selected creators will receive exclusive access and perks throughout the 75th Anniversary year, including tickets valued at over $2000.
~ Tickets for you + one guest to all Signature Events including:
NEW Diner en Violet
Montebello Rocks with SLOAN
Harvest Lounge VIP Passes
VIP Cabana (shared)
Cool As Ice Gala
Niagara-on-the-Lake Icewine Village
Wine Country Tailgate Party
Brunch by the Lake
+ MORE!
~ Discovery Passes throughout the program period (Fall ‘26, Winter, Spring, Summer, Fall ’27)
~ Exclusive behind-the-scenes access and creator opportunities
~ VIP event experiences and creator networking opportunities
~ Feature opportunities on Festival social channels
~ Opportunities for additional paid content collaborations throughout the year (not guaranteed)
AMBASSADOR EXPECTATIONS
We’re looking for creators who are excited to actively participate and showcase the Festival experience.
Ambassadors will be expected to:
~ Attend assigned Festival events and experiences (tickets are not transferable)
~ Create engaging social media content including reels, stories, and photography
~ Tag and collaborate with Festival social accounts
~ Help promote attendance and audience engagement in advance of event
~ Meet agreed-upon posting timelines and deliverables
CONTENT USAGE RIGHTS
By participating in the Ambassador Program, creators agree that the Niagara Grape & Wine Festival may repost, share and use submitted or published content across NGWF marketing channels, social platforms and website properties for up to 2 years following each event.
Full details will be outlined in the Ambassador Agreement.